The UNESCO Creative Cities Network (UCCN) was formed in 2004 to create and develop awareness of the power of creativity in building sustainable, resilient and inclusive cities.
Four Victorian cities – Melbourne, Bendigo, Ballarat and Geelong – have been designated, forming a network called the Victorian Creative Cities Network (VCCN).
The overarching concept of the campaign speaks to the idea that everything each city has to offer uses all senses: vision, hearing, touch, smell and taste — enabling us to enter a creative state of mind.
